Art direction shaped by craft, curiosity and new creative technologies.

With over 20 years of experience in advertising, I have worked on campaigns for national and global brands.

Throughout my career I have collaborated with agencies such as Ogilvy, Talent Marcel, Lowe, Morya and F&Q Saatchi, developing projects for clients including Burger King, Unilever, Motorola, Lacta, Bradesco and Pfizer.

My work aims to balance creative concept and visual craft, exploring ideas that translate into clear, impactful and relevant visual solutions for campaigns and brand communication.

In recent years I have been deepening the use of artificial intelligence as part of my creative process, incorporating generative tools into the development of images, concepts and key visuals while exploring new possibilities for contemporary art direction.